real-time bidding
复数形式
real-time biddings
1
实时竞价, 即时竞标
a digital advertising technology where advertisers bid in real-time to show their ads to specific audiences and the highest bidder gets to show their ad
Real-time bidding (RTB) is a method of buying and selling online advertising space in real time through an auction process. Advertisers bid on ad impressions as they become available, and the highest bid wins the opportunity to display an ad to a specific user. This process happens in milliseconds, as users visit websites or view content. RTB allows advertisers to target their ads more precisely, based on factors such as user behavior, demographics, and location, while providing publishers with a way to maximize revenue by selling ad space to the highest bidder.
- The company used real-time bidding to show ads to users who were most likely to be interested in their products.
该公司使用实时竞价向最可能对其产品感兴趣的用户展示广告。
- The marketing team was excited to try real-time bidding because it could give them a competitive edge in reaching customers.
营销团队对尝试实时竞价感到兴奋，因为它可以在触达客户方面给他们带来竞争优势。
- Many social media platforms use real-time bidding to decide which ads to display in users' feeds.
许多社交媒体平台使用实时竞价来决定在用户信息流中显示哪些广告。
- I learned that real-time bidding helps websites earn more money by selling ad space to the highest bidder.
我了解到实时竞价通过将广告空间卖给最高出价者来帮助网站赚更多钱。